Passionate About Premium Playtime
At TOTO Toys, we go beyond plush—we create cherished childhood memories. Our world is filled with softness, imagination and joy, where every hug brings warmth and comfort. Crafted with exceptional quality, creativity and affordability, our plush companions are designed to be loved for years. Our expert toy testers carefully select and refine each design, ensuring every plush is irresistibly huggable, safe and durable. Whether it’s a first cuddle or a lifelong snuggle, TOTO Toys brings magic to every moment. Because once you’ve hugged a TOTO Toy, you’ll understand why the snuggle is real—and why it lasts a lifetime!
Core Values
Affordable Excellence
We provide luxury-quality plush toys at 30% lower prices, making premium comfort and charming companions accessible to every family.
Creative Evolution
We constantly innovate, introducing fresh, imaginative plush designs that inspire joy, creativity and endless cuddles for children of all ages.
Exceptional Quality
We craft ultra-soft, durable and safe plush toys using premium materials, ensuring every child enjoys long-lasting, comforting companionship.
Customer First
We prioritize trust, satisfaction and personalized service, ensuring a seamless experience and lovable plush friends that bring happiness for years.
Wendy Williams
Garry Freemont
Sandy Walker
Vicky Warmheart
Comfort, Creativity & Cuddles Always
We design irresistibly huggable plush toys with exceptional quality, creativity and charm—priced 30% lower than global competitors. Our mission is to spark imagination, provide comfort and make childhood magical through safe, affordable and beautifully crafted plush companions that become lifelong favorites.
Spreading Joy Through Every Hug
To be the most beloved plush toy brand, bringing joy, comfort and cherished memories to families worldwide. Through timeless, high-quality companions, we aim to create heartfelt connections, ensuring every child experiences warmth, love and endless snuggles.
FAQ
Are TOTO Toys safe for babies?
Absolutely! All our toys meet the highest safety standards, ensuring they are suitable for all ages.
What makes TOTO Toys different from other brands?
Our commitment to quality, affordability and innovation sets us apart. We offer plush toys that are 30% more affordable than global brands without compromising on softness or durability.
How can I clean my TOTO plush toy?
Most of our plush toys are machine washable on a gentle cycle. However, please check individual care labels for best results.
Where can I buy TOTO Toys?
You can purchase directly from our website or through select retail partners across the Middle East.
